For getting high traffic ,engagement and conversion re targeting to your audiences is very important . For acquiring new clients is always time taking and capital taking , so target your existing audience would be worthy . Here its not important existence audience has purchased your products and services but according to their retention and behavior we can grasp it again .
For the Facebook organic campaign ad re targeting of your audience will be done according to their last behavior means those has taken interest in your products and services . you should choose last date according to their needs but last 90 days would be good .
Engagement in re targeting through video is also good option and it has high attention grasper and you can filter audience according to needs but those has viewed 95% of video has very high chance to convert .
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